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Writer's pictureRui Martins

Corporate Identity and Color Psychology

A strong brand retains the best Talents, retains Customers, attracts new Customers, increases sales, and increases business value!


How to make your Brand stand out in a competitive market?


One of the most important aspects of Visual Identity in terms of Corporate Branding is the selection and use of colors. Colors express the attributes of a brand, what it represents, how it is perceived and what experience it offers.

PR & Marketing Strategy invested in a brand positioning, translated into its corporate identity - logo - and which expresses the brand's attributes in two colors: Purple (the dominant color) and Turquoise (the complementary color).





EThis option has a visionary purpose, combining trust with creativity and fluid communication, internally and externally, increasingly important critical factors in a disruptive consulting company!


PURPLE | symbolizes Nobility, Success, Creativity, Ambition.

TURQUOISE BLUE | symbolizes Intelligence, Wisdom, Authority, Trust.


Our logo, as well as the multiplicity of traditional and digital materials and support channels, precisely reflects this duplicity of attributes, projecting an innovative image of integrity and success!


Mission: Provide the most effective strategies to increase the visibility and customer/consumer experience with the brand.


Vision: To be recognized for the leadership applied to the vitality and sustainability of aspiring and charismatic brands.


Values:

Wisdom [application of knowledge and know-how to achieve a positive goal]

Creativity [innovate disruptively to solve problems]

Diplomacy [employment of means and intermediaries mutually recognized by the parties].

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