A communication strategy defines your objectives (why you want to do it?), target audiences (for whom?), messages (what you want to say), channels (how you want to say it?), actions (what you want to do?) and performance indicators (how to measure and evaluate it?).
The two words information and communication are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.
Sydney J. Harris, Journalist
Why
A communication strategy lays the foundations of “what you want to achieve” in terms of communication and enables you to move from where you are now to “where you want to be”.
How
Engage with your project partners, both internally and externally.
Understand the program priorities and objectives.
Set your communication objectives. They should be SMART: Specific, Measurable, Agreed upon, Realistic, and Time-bound.
Identify your activities and integrated multi-touchpoint channels (traditional and digital) and choose the best and cost-efficient ones.
Whom
Define your target audience(s), as well as their interests, needs, characteristics, and attitudes to determine the focus of your activities and messages.
What
Choose your messages, according to each objective and audience with a corresponding key message as a hook to attract them and address their interests.
Measure
Set your KPIs, measure and evaluate your return-on-attention ROA, return-on-relationships ROR, and return-on-investment ROI.
So, why communication is important?
Simply put, on one hand, it enables people to connect, explain and share emotions with others,
and on the other, it is the lifeblood of a project that needs to be known and promoted. (and make aware and promotes your brand/project.
How to put in motion your #CommunicationJourney? We can help you make it happen. Just think of your brand/project as a journey to embark on, a story to tell, and a memory to share.
We will support the planning of your Communication Strategy.
In partnership with Laranja - comunicação original we will create your visual brand, project, and/or product/service identity.
We are experts in writing your stories and telling them to your audiences.
We will help in sharing your results, and reach out to media, on social media, and at events.
And last but not least, we will measure your experience by choosing your KPIs and carrying out your evaluation.
What gets measured, gets improved.
Peter Drucker
Call us at +351 919 923 752 or send us an email at to rui.martins@prmarketingstrategy.com for scheduling a briefing meeting.
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