Communication with a Purpose

And companies are also taking advantage of this powerful model. On it’s 10th Edition, the Global RepTrack 2020 “Corporate purpose and social impact are strengthening business reputations, and consumer goods brands are among those witnessing the fruits of their labor. Retailers that prioritize corporate purpose are seeing the ROI in their business reputations. and companies that experienced increased scores largely did so by enhancing the perception of their corporate social responsibility (CSR).” says Lisa Johnston.

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